These were flown on two routes: Luton to Glasgow and Edinburgh. EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers.
EASYJET INSPIREME FREE
To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand its management style typified minimal overhead, such as an early implementation of the paperless office concept. Upon launch, it employed just 70 people the company being based at London Luton Airport, which was traditionally used only by charter flights. In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. This principle became a cornerstone of EasyJet's operations. While studying various business models in the industry, Stelios took significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his own airline, having secured a commitment of a £5 million ($7.7 million) loan from his father. History Origins and formation ĮasyJet has its roots in the business activity of Greek- Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee.
EASYJET INSPIREME SERIES
ĮasyJet was featured in the television series Airline broadcast on ITV which followed the airline's operations at London Luton and later at other bases. In 2014, the airline carried more than 65 million passengers, making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. It has 29 bases across Europe, the largest being Gatwick.
The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operate 308 aircraft. ĮasyJet has seen expansion since its establishment in 1995, having grown through a combination of acquisitions, and base openings fuelled by consumer demand for low-cost air travel. It employs circa 13,000 people, based throughout Europe but mainly in the UK. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, is the largest shareholder with a 15.269% stake (as of September 2021). EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. "The new look of the website at the beginning of the year was about managing conversion in a much more structured way, and the inspire me tool is a way of showing the customer great value.EasyJet plc, styled as easyJet, is a British multinational low-cost airline group headquartered at London Luton Airport. "This is about improving conversion and extending our digital reach. "Twelve months ago we didn't have an app or mobile web, around 3.5% of our revenue at the moment is coming from those channels. We've put a commercial approach in place to improve our conversion. "We get about 400 million people coming to our site every year. Speaking to Marketing, Peter Duffy, the airline’s top marketer said the ad is the "icing on the cake" to the carrier’s overhauled digital strategy, which includes the revamped website, a mobile site and the carrier’s booking app.ĭuffy said: "Everybody knows that we are fantastic value and that we are orange, but this begins to position us as Europe’s preferred airline.
EASYJET INSPIREME TV
The TV ad will go live in France, Italy, Switzerland and the UK. The carrier is releasing the next phase of its 'Europe by easyJet' marketing campaign on Saturday 6 October. The American booking website will take payments in dollars and launches later this month.
The app's may highlights the available destinations, ticket prices and flights in real-time according to people's individual decisions. The "inspire me" tool uses a scrolling bar to display varying budgets, airports and holiday themes to European customers.
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